marketing funnels

How To Build A Social Media Marketing Funnel

Lets begin by defining what a marketing funnel really is. Think of a funnel as a journey your customers take, or a set of steps they must go through, before they reach their final destination, which is a conversion or purchase. One of the most common frameworks for a marketing funnel is based off of a framework known as the AIDA model, which stands for “Awareness, Interest, Desire, and Action.”

For more detailed information on this model, Smart Insights provides a great breakdown, but your goal is to move your audience through each stage. Kissmetrics provides a perfect example of how Amazon uses marketing funnels to guide customers towards purchases:

Now you may be wondering how your social media profiles fit into the marketing funnel picture, and that’s a great question. Of course social media is vital to your overall social media strategy, but it can also be used as its own standalone marketing funnel that serves the same purpose as the above example, which is leading customers towards a conversion or sale. Many marketing professionals will use paid social ads as the base of their social media marketing funnel to send targeted traffic to a landing page, but you’d be surprised how simple interactions you’re already having with businesses on social media constitute as a form of a marketing funnel! Without further ado, lets dive into how to build a social media marketing funnel:

Select Which Social Media Networks To Focus On

The last thing you want to do is spread yourself too thin and make your social media marketing funnel ineffective, so you need to decide which social media networks you’re going to focus on. How do you decide that? By choosing the networks where your target audience spends their time. That is what’s most important here – hitting the networks they use (not the ones you think are most important) hard.

Here are some awesome demographics from Quick Sprout you can take into consideration when trying to decide which networks your target audience are on, and ultimately, which networks are going to be included in your marketing funnel:

Develop A Strategy

Now that you’ve selected which networks to include in your social media marketing funnel, it’s time to develop your strategy. Are you going to focus on paid ads and driving traffic to optimised landing pages, and letting the conversion process take over from there? Or is your funnel going to rely heavily on fresh content, which will in turn be used to guide your customers through the sales process? If this is the route you’re going to take, you need to begin working on an editorial calendar and deciding when, and how often, you intend on posting on each of the networks in your funnel.

Or do you only plan on using fresh content as a tool to drive traffic from your social media profiles to landing pages, and in similar fashion to paid ads, letting the conversion process on your website take over from there? If you are using landing pages, do you have tracking codes in place to monitor performance? These are all questions you need to answer now, as a social media marketing funnel without a well thought out strategy and clear-cut goal will never be successful.

You don’t want to start investing time and money (whether it’s money put into paid ads or money put into hours spent working on the funnel itself) if you’re already setting yourself up for failure from the get-go.

Monitor The Performance Of The Marketing Funnel

Are you familiar with the phrase “set it and forget it”? That approach does not work with social media marketing funnels. You need to monitor the performance of these funnels every step of the way, and know which metrics to monitor, so adjustments can be made if the results are no up to par. For example, did you decide to run paid ads? Then you need to be be checking your campaigns on a daily basis to see how many clicks the campaign is generating, what those clicks are costing, what your conversions are costing, and so on.

Or did you decide to post fresh content? Then paying attention to engagement is crucial – monitor likes, comments, shares, and clicks. Are you driving traffic to your website and utilising landing pages? Hopefully you set up tracking codes on your landing pages so you’re able to see what your conversion rates are. Utilising a service like Crazy Egg can come in handy with landing pages so you can get heat maps and see exactly where visitors are, and aren’t, clicking, to see if certain elements on the page aren’t performing well. Quick Sprout has some additional tips for measuring the impact of your marketing funnel:

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content calendar

The Secrets To A World Class Tool & Using A Social Media Content Calendar

The content calendar within Social Dashboard is the cornerstone of the Publishing section. This is where you go to schedule posts and view all of the posts you have scheduled for any given day, week, or month.

The content calendar neatly lays out which posts are awaiting review prior to being scheduled, which posts are scheduled and waiting to go out to your social networks, and which posts have been published to your social networks.

If you use content groups, all of the posts are also colour coded based on the content group they belong to.

Here’s an example:

The content calendar within Social Report is the cornerstone of the Publishing section. This is where you go to schedule posts and view all of the posts you have scheduled for any given day, week, or month. The content calendar neatly lays out which posts are awaiting review prior to being scheduled, which posts are scheduled and waiting to go out to your social networks, and which posts have been published to your social networks. If you use content groups, all of the posts are also color coded based on the content group they belong to. Here's an example:

 

But what is the thought process behind using a social media content calendar? Hinge Marketing gives some solid reasons:

  • You save time by using a social media content calendar as you know in advance what, if any, research is needed for upcoming posts and you can plan accordingly. You avoid scrambling at the last minute for post ideas because you can always refer to your calendar to see when your next posts are due.
  • Organisation is probably the biggest reason to use a social media content calendar, especially if you are using content groups within your Social Report account to group your posts. Using a calendar allows you to stay organised across all of your social networks as you always have a formal record of your posts right in front of you to review.
  • Using a social media content calendar makes it easy for you to keep your posts on point with any marketing campaigns, promotions, events, etc. you are running. If you are running a promotion, for example, Social Report even has a feature where you can set a post as a recurring post, meaning it will automatically repost on whatever recurring schedule you set so it runs in conjunction with the promotion you’re executing.
  • Being relevant is one of the most important factors of any social media strategy. By planning out your posts on a social media content calendar, you can get feedback from your team members on the content and brainstorming can take place so if any adjustments are needed, they can quickly and easily be made by simply clicking on the content on your calendar before the posts are published to your social networks.
  • If you use a posting schedule in conjunction with the social media content calendar, you can build consistency and your most dedicated followers will learn to know when to look for your posts on their favourite social networks, which builds credibility over time. This will also help increase the engagement you receive on your posts.
Ways To Power Up Your Your Social Media ROI

Ways To Power Up Your Your Social Media ROI

So this week we looked around for some great articles we think are great about how to measure your ROI (return on investment) for your social media campaigns.

How to Measure Social Media ROI

In this article Social Media Examiner wrote an article sharing tools and tips to measure the ROI of your social media efforts.

Five Steps to Measuring Your Social Media ROI

AdAge wrote about how to measure the effectiveness of your social media efforts.

Busting The Myth On Social Media ROI

Forbes wrote about how it has never been easier to find and convert an audience.

Everything You Thought About Social Media ROI Is Wrong

Business2Community wrote about when it comes to marketing, measuring the return of the investment of our time and money is best practice

The Delightfully Short Guide to Social Media ROI

In this article the folks at Buffer wrote about how they did a great job of calculating your time, with a wonderful infographic! Check it out!

A 3-Step Process to Measuring Social Media ROI

Brian Zeng, wrote about an easy process of looking at the ROI we need to assess as we’re spending time and money on social media

Further Reading on ROI and how SocialDashboard can help calculate your Social Media return on investment

Social ROI and Conversions

Tracking ROI Conversions From Social Media

Finally Effective Strategies for Content Recycling & Evergreen Content Problems Solved

How to get more interactions with followers using the content that our users schedule on their social media profiles.

We begin by going over the best practices, such as posting interesting content and figuring out when to post content to reach the right audience.

One interesting misconception some social media managers often have is about a lifecycle of any content they post is they feel that by posting content on their social profiles they basically make it available for their followers to see. This is indeed true; however, it is important to understand the dynamic.

Your followers don’t come to your page to see content, but instead they see your content because it is delivered to their timeline. The reason why this is an important distinction is that you can’t really think of your content as something that resides on your social media profiles for everyone to see. Your followers almost never visit your profiles! Huh? That’s right – your followers will not take time to come to your profiles and see your posts.

Think of your post as an object floating in a river. Your followers are standing on the shore of the river. If they happen to be there – they see the floating object. If your followers weren’t at the shore – they will not.

As you can imagine your followers check their feeds at different times during the day. So how do you ensure your post reaches them? The answer is actually pretty simple and it may even feel wrong. The idea is you would need to post your content many times over to make sure that you are seen by as many different followers as possible. We call it “content recycling”. Obviously, you want to be careful and not repeat your content in a way that would be easy to spot as being repetitive.

So how do you recycle evergreen content? In SocialDashboard, it is fairly simple. You would simply designate best posts as ‘evergreen’ (posts that can be recycled) and we will do the rest by distributing your evergreen content.

We’ve seen tremendous results with this approach and we continue to advocate for it. Let us know what kind of results you achieve!

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Secrets To How to Use Instagram Hashtags to Grow Your Audience

Instagram has embedded a special feature, hashtags, to make it easy for content producers and viewers to sort out the material and build forums centered around specific topics.

These hashtags, in reality SEO optimised keywords, can influence how people view your image and potentially lead to a rapid growth in brand recognition and market penetration. Here are some things you need to know when integrating hashtags with your image posts:

Instagram social media publishing

What Types Of Hashtags Are There?

There are two main “types” of hashtags you will encounter on Instagram, especially with business-focused posts:

Community

These are general hashtags that reflect what your target demographic is most interested in seeing. They are usually used in drawing in the general public and can help boost your Instagram profile, as long as you use them in conjunction with branded hashtags.

Branded

These are hashtags specific to your company and make up nearly 70% of those posted on the platform. They are popular since they are tied directly to your brand and can be both easily used in user-generated content and in your social media monitoring tools. Here is an example of a branded hashtag used by Free People Clothing Boutique from Later

 

How To Discover The Best Instagram Hashtags

Strategy is key for developing an effective hashtag policy for your Instagram profile. Don’t just toss what seems right at the end of your captions, take the time to figure out what works. Here are some things you should keep in mind:

Search For Similar Tags

Take the time to see how well similar hashtags perform. Not only will this clue you in on what does and doesn’t work for your industry, it will also provide you with a wealth of potential topics to discuss. Consider the topics your industry covers to get started, for instance, teachers will be interested in school supplies and lesson plans. Just make certain that the list you create is SEO optimised for maximum impact.

Follow Your Competition

If you know your competition you can outmaneuver them. See what they are doing and strive to understand both their strengths and weaknesses. Use this information to develop a media campaign that will leech their viewers and increase your potential sales pool.

Cheat With A Tool

Use a hashtag discovery tool to quickly weed out bad candidates and settle on the best possible phrases to use in your post. While there are many possible tools available, we highly recommend the following:

Hashtagify

This tool is among the most well-known thanks to its ease of use and discovery mechanism. Within minutes you will have all the information you need.

Focalmark

It identifies the subject of your video or photo to help you find the perfect Instagram specific hashtag. Stop the guesswork with this tool today!

How Many Hashtags Are Enough?

 

(Source – http://www.adweek.com/digital/ultimate-guide-hashtags/)

While Instagram supports up to 30 hashtags per post, it is often unwise to use all of them. Instead, limit yourself to what your competition is using and what feels like common sense. Put yourself in your reader’s shoes – at what point would you be turned off by the number of hashtags? Too many and the post will feel like spam, too few and you will not reach the largest number of people possible.

This is a process that takes time to master. Monitor your posts to see what works and change your policies accordingly.

Some Instagram Hashtag Tips

There is a world of difference between knowing why you should use hashtags and knowing how to use them. Here are some tips to help you select the perfect hashtag for your Instagram post:

Match The Photo With The Tag

An image is worth a thousand words, making the hashtags that describe it vital for success. Research what images and caption hashtags your competition is using and do the same about half the time. The other half go in the opposite direction in order to stand out. This will guarantee that someone notices your efforts!

Jump On The Trending Topic Bandwagon

Grow your audience whenever something interesting happens in your industry by using a relevant hashtag. There are two ways to do this: “Pick and Sit” and “Semi-Related Hashtags.”

Pick and Sit

Pick a relevant hashtag and hold off on using it until something happens. The results will be great, though it may be some time before you can put it into action.

Semi-Related Hashtags

By using current events you can tie what is going on in the community with your company. Just make certain that the rest of the content backs it up or else you risk the entire thing degrading your brand recognition.

Spice Things Up

Your hashtags should reflect the content of the post. If you are using the same tags over and over again, it will lead to end-user exhaustion and lack of interest. Select other phrases and develop content that bests reflects them in order to keep a lively spark of interest in your brand going.

Be A Big Fish In A Small Pond

Do not rely exclusively on hashtags with the most posts. Instead, use phrases that best reflect the material you are creating. Even if it doesn’t lead to as many viewers, those that do visit will be vastly more interested in what you have to say and more likely to share it with others.

Instagram social media publishing

 

How To Stand Out In The Crowd And Join The Top Posts Section

There are nine “top post” positions at the top of the Instagram home page. Getting your content here is a surefire way to boost your brand recognition. Here are some basic tips on how you can develop the social presence needed to get noticed and highlighted:

Engagement, Engagement, Engagement

While the exact equation Instagram uses to determine popularity is an industry secret, the necessity to build a thriving dialogue with viewers is not. Use hashtags to start a conversation and ensure the material is fresh enough to hit every conceivable metric the platform may have for inclusion in the coveted top spot.

Don’t Swing For The Fences At First

After narrowing down your target demographic, leverage hashtags that best fit their needs. You will often find that medium tier tags will garner much more attention than high ranking ones due to their more specific purposes. Just remember to mix things up for the best possible impact!

Stay Steady

You will not break any records starting out. Success, instead, comes with perseverance. Post 3-5 times a week in order to entice people to follow your feed. Over time this will lead to a healthy community following every post you create.

Sign up for a 30 Day Trial At SocialDashboard to measure and strategise your Instagram Social Media

 

Instagram social media publishing
The Complete Online Digital Marketing Course 2017

The Complete Online Digital Marketing Course 2017

Join 40,000+ students and get a complete education in Digital Marketing that will set your business or resume apart!

From SEO to Google Analytics, this course combines 12 courses to give everything you need to grow a business online fast!

digitral marketing course

What Will I Learn?

  • Pursue Bigger Paydays by Adding In-Demand Skills to Your Resume
  • Crunch Marketing Data and Make Informed, Revenue-Boosting Decisions
  • Follow a Proven Formula to Grow Any Business Online From Scratch
learn digital marketing online for cheap

Requirements: No prior marketing knowledge required – enthusiasm is all you need!

Project Based Learning: Learn by Doing. Complete 12 projects inside the course to grow your website from scratch across multiple marketing channels. Follow real life examples through every single step!

Marketing Plan: Develop a buyer persona, set a S.M.A.R.T marketing goal, plan marketing activities & more!

Market Research: Engage with your audience with an online survey. Analyse their feedback before you start marketing.

WordPress: Create a WordPress site from scratch. Choose a domain, get hosting and install a theme.

Email Marketing:  Apply basic & advanced strategies to build your email list. Copywriting: Structure your sales copy to maximise conversion.

SEO: Publish a perfectly SEO optimised piece of content.

 Google Adwords: Plan for your first profitable Adwords campaign.

Google Analytics: Audit your analytics to uncover growth opportunities
The Complete Online Digital Marketing Course 2017

Curriculum For This Course – 168 Lectures

Introduction

You Will Learn Proven Marketing Strategies!
The “One Thing” That Will Transform Your Marketing
5 Best Free Digital Marketing Tools

Marketing Fundamentals

Project Overview: Create a Buyer Persona & Unique Selling Proposition
How to Create a Buyer Persona
8 Ways to Find Your Audience Online
How to Identify Your Unique Selling Proposition
Taking Action: Create a Buyer Persona & Unique Selling Proposition
3 Steps to Get Valuable Feedback on Your Project

Market Research

Project: Validate Your Idea with Typeform
Why Typeform?
How to Design Your Online Survey
How to Distribute Your Online Survey
How to Analyse Your Survey Results
Taking Action: Validate Your Idea with Typeform
Quiz – Market Research

WordPress

Project: Create a WordPress Website in 1hr Without Any Technical Skills
Why WordPress?
How to Choose a Domain Name
Domain Registration & Hosting
How to Install WordPress
How to Add Pages & Posts to WordPress
Google Analytics for WordPress
How to Choose & Install a Premium Theme
Taking Action: Create Your Site in 5 Steps!

Email Marketing

Project: Get Your First 1000 Email Subscribers in 30 Days
Why List Building Is So Important
How to Integrate MailChimp with WordPress
How to Track Email Sign Ups with Google Analytics
How to Add a Lead Magnet to Your Sign Up Form
How to Turn Your Homepage Into a Landing Page
How to Use Pop Ups & Opt In Forms
How to Use LeadPages to Grow Faster
How to Create an Email Campaign in Mailchimp
Email Analytics: 5 Metrics to Track
Taking Action: Set Up Your Sign Forms & Incentives

Copywriting

Project: Write Copy That Sells
What is Copywriting & Why is it Important?
How to Write For Your Buyer Persona
Attention – Headlines are “Eighty Cents of the Dollar”
11 Tips to Write Magnetic Headlines
A.I.D.A – Interest, Desire & Action
Taking Action: Use A.I.D.A to Write Copy That Sells

Search Engine Optimization (SEO)

Project: Complete this 26-Point SEO Checklist
An Overview of SEO
5 SEO Metrics to Measure SEO Performance
How to SEO Optimise Your Homepage
How to Verify Your Website in The Google Search Console
How to Improve Website Performance & Speed
How to Take the Google Mobile Friendly Test
How to Do Keyword Research: Steps & Strategy
How to Quickly Brainstorm 1000’s of Keyword Ideas
How to Narrow Down Your Keyword List using Google Keyword Planner
How to Assess Keyword Competition & Choose Target Keywords
How to Write Title Tags Search Engines Love
How to Skyrocket Clickthrough Rate with Meta Descriptions
How to Appear in the Google Image Search Results
Copy Optimisation: Headings Tags, Outgoing & Internal Links etc.
The Types of Backlinks That Really Matter and How to Get Them
How to Maximise Links for Your SEO Campaigns
How to Create Content That Generates Links & Social Shares on Autopilot
How to Leverage Authority Websites and Top of the Search Results
Local SEO: How to Rank Your Local Business in Google
Taking Action: Follow the 26 Point SEO Checklist!

YouTube Marketing

Project: Use Simple Videos to Drive Traffic & Sales
Why YouTube
YouTube Marketing Strategy
“Watch Time” is Golden
The Subscriber Advantage
YouTube Recording Software & Mics
YouTube Acccount Set Up & Optimization
YouTube Keyword Research
YouTube Video Structure
YouTube SEO
Youtube Thumbnails
YouTube Annotations & Cards
YouTube Promotion
YouTube Analytics
Taking Action: Upload Your First Video

Facebook Marketing

Project: Get Your First 1000 Likes Without Facebook Ads
Why Facebook?
Create Your Facebook Page
Facebook Icon
Facebook Cover Image
Description & About Page
Apps & Tabs
Page Settings
9 Post Formulas Gauranteed to Drive Engagement
Edgerank Algorithm
Caption This Photo
Quotes
Native Videos
Facebook Contest
5 More Facebook Post Formulas
Bonus Tips: Content Strategy
10 Tactics to Start Getting Organic Likes
Use Email to Drive Organic Likes
Use Facebook Groups to Drive Organic Likes
Add a Facebook Like Box to Your Website
Secret Strategy to Increase Page Likes
5 Facebook Insights Reports to Measure Success
Taking Action: Get Your First 1000 Facebook Likes

Twitter Marketing

Project: Increase Your Twitter Followers with 10 Strategies
Why Twitter?
How Twitter Works
What Not To Do on Twitter
4 Ways To Get More Retweets
5 Steps Optimize Your Profile
5 Ways to Promote Your Twitter
Use Hastags to Increase Discoverability
Follow Top Twitter Users
The Poster Boy Formula
Join a Trending Conversation
Ask Questions
Bring Twitter Into the Physical World
Track Results: Twitter Analytics
Bonus Tip. Schedule Tweets with Buffer
Taking Action: Implement Strategies to Increase Twitter Followers

Quora Marketing

Project: Become an Authority & Drive Long Term Website Traffic
Why Quora?
How to Join Quora & Optimise Your Profile
How to Identify Questions That Are Worth Answering
How to Choose or Create a Blog Post to Link Back To
How to Structure Your Answers For Maximum Clicks
How to Promote Your Quora Answers
How to Track Quora Traffic & ROI in Google Analytics
Rinse & Repeat [Just 5 Mins a Day!]
Taking Action: Promote Your Quora Answers

Google Adwords

Project: Create Your First Profitable Adwords Campaign
Benefits of Google Adwords
How Google Adwords Works
Define Success & Set Up Tracking
Analyse Your PPC Competition
Have a Congruent Landing Page
Select The Right Campaign Type
Target Your Audience
Determine Your Bids & Budgets
Write Effective Ads
Choose Profitable Keywords
Advanced Campaign Settings
Measure & Optimise
Taking Action: Create Your First Profitable Campaign

Google Analytics

Project: Take a Data Driven Approach to Growth
Install Google Analytics
Enable These 3 Essential Reports
Set up Goal Tracking to Measure Success
Filter Internal Traffic So You Don’t Skew Your Data
Add Custom Dashboard to Reveal 12 Essential Metrics
Get Notified for Traffic Drops & Spikes with Custom Alerts
Make Google Analytics Annotations So You Don’t Forget
Analyse Demographics Reports (Age, Gender, Interests & Behaviour)
Analyse Geo Report (Language & Location)
Analyse Technology & Mobile Report (Browser, OS & Devices)
Analyse Acquisition Overview Report
Analyse Source/Medium Report
Analyse Best Days to Post
Use Campaign Tagging to Improve Acquisition Data Accuracy
Analyse Landing Pages Report
Analyse All Pages Report
Analyse Exit Pages Report
Analyse Goals Report
Taking Action: How to Decide Which Insights to Prioritse
Bonus: How to Remove Spam Traffic

Testimonials

Students are loving the course with many 5 star reviews and comments:

★★★★★ “Incredible value for money” – Lo Chau

★★★★★ “Great course and excellent teaching methadology” – Nitesh Singh

★★★★★ “The is probably the best course I’ve taken. A+” -Hugh Smith

★★★★★ “Very detailed presentation with lots of real examples.” -Erini Gkatzi

how often to post on social media

How to Stay One Step Ahead with Social Media Scheduling

The key to success in planing your social media campaign and strategy will take the guess work out of creating content and provide you with the flexibility needed to adapt to new opportunities as they develop.

Here are some tips as to how social media scheduling can help you organise content and increase user engagement.

How Social Media Scheduling Can Benefit Your Campaign

There are many ways that scheduling can improve the effectiveness of your campaign, including:

  • Reach Your Users When They Are Online
  • Post Real-Time Updates Without Wasting Resources
  • Prevent Post Delays And Pileups
  • Manage Your Promotional/Creative Ratio (Try To Hit 80% Creative)
  • Ensure Consistent Voice Across All Platforms

By taking the time to plan your social media campaign you will afford yourself the opportunity to identify issues in advance and to structure your social posting schedule so that you can concentrate on working with clients instead of waiting for the right moment.

Some Tips For Scheduling Your Content Postings

Here are five tips to help you get the most out of the social media scheduling tool you select. For best in class we highly recommend SocialDashboard.

1. Choose A Tool Developed For Your Preferred Social Media Platforms

When starting out it is easy to become overwhelmed by the variety of platforms available as well as the number of tools at hand to manage them. Instead, focus on one or two social media platforms and find a tool with a proven track record with it. Once you are comfortable with that configuration you can expand to additional platforms and maximize your social media presence.

Each platform has a different purpose and target audience, meaning you will be learning a great deal along the way. There is no shortcut to this process unless you are willing to lose potential sales leads due to a misunderstanding. Speak with other companies to see what they use and go from there to ensure you have the greatest possible chance of getting it right the first time.

 

2. Fill In Your Social Media Content Calendar In Advance

Planning your social content in advance is about finding the right balance between certainty and having the flexibility to change things up when opportunities arise. A good way to handle this is to have a small section of your planned posts be open for alteration at the last minute, say 10%.

Before settling on the number, it is vital that you have an understanding as to how many posts, per platform, will result in the maximum possible benefit. DowSocial found, based on their research, while you should be posting on your preferred platforms on a daily basis, an optimal posting schedule looks like this:

  • Instagram: 3 posts per day
  • Facebook: 2 posts per day
  • LinkedIn: 1 post per day
  • Pinterest: 3 posts per day
  • Twitter: 6 posts per day
  • Google+: 3 posts per day
how often to post on social media

3. Ensure You Post A Diverse Array of Content

Publishing different types of content on a regular basis not only helps prevent burnout on the part of your creative team, it incentivizes readers to return and experience something entirely different the next day. Here are some of the types of content you should consider developing for your planned social media campaign:

Industry News

There is always something happening in your industry, no matter how boring it may be. Show you are an authority on the subject and grow in popularity on professional social media networks as a result.

Group Chats/Discussions

This enables you to gain new contacts while also discovering what your target demographic needs and wants from your company. Twitter, Facebook, and even LinkedIn offer the ability to create chats that allow you to engage with your audience in real time.

Creative Contests That Reward Those Who Promote Your Brand

Give out small items to those that promote your content most effectively in a small time frame. This is perfect for holes in your calendar that seem impossible to fill.

User-Generated Posts

Find your “power users” and invite them to share their experiences with your product or service on your social media pages. This will enable you to promote your brand without having to resort to potentially ineffective sales techniques. Let those who know what your product can do speak on your behalf, for free!

Behind The Scenes Material

Neither the creation of laws nor sausages should be viewed by the public. Thankfully, your company produces neither. Let people see your company at work to add a human touch to your enterprise and encourage positive dialogue. Just make certain the material will be of naught to the reader – few want to know what your CEO did in the Caribbean.

4. Make Certain Everything Is Reviewed And Approved Before Posting

You will be able to ensure complete editorial control by limiting the ability for your employees to post new content. Consider it an insurance policy against public media gaffs, inaccurate or off-topic content, and material published before the company is ready.

Remember that social media is the modern equivalent of a newspaper. Would you trust an article written in a paper with poor editorial control? If not, then how can you expect readers to trust your social media profile if you do not exercise careful control?

5. Schedule Publication Based Upon User Patterns

Knowing when to publish is often as important as knowing what to publish. By posting new content as readers hop online you can vastly improve your organic reach. According to HubSpot, the times for popular platforms are:

Twitter: 12-3 PM on Monday through Friday, 5-6 PM on Wednesday

Facebook: 1-4 PM on Thursday and Friday, 3-4 PM on Wednesday, 12-1 PM on Saturday and Sunday

LinkedIn: 7:30-8:30 AM, 12 PM, and 5-6 PM on Tuesday through Thursday, 10-11 AM on Tuesday

Instagram: Anytime Monday through Thursday, except between 3-4PM

Pinterest: 2-4 AM and evening hours every day, 5 PM on Friday, 8-11 PM on Saturday

Connecting Australian Entrepreneurs and Angel Investors

Connecting Australian Entrepreneurs and Angel Investors

Find an investment opportunity that’s right for you.

angel investrors australia

 

Thousands of Australian start-up entrepreneurs submit business pitches to the  Australian Investment Network platform hoping to raise funding and capital from angel investors that they need to grow their companies.

Browse start-ups, business ideas, big businesses & global companies all around the world

 

angel investors

 

 

Entrepreneurs – Click here to register and submit your investment pitch
Angel Investors – Click here to register and choose your investment criteria

 

Connect with angel investors in Australia and internationally

 

invest in startups

We help investors and entrepreneurs to build lasting and profitable relationships.

Angel investment is a great solution for entrepreneurs looking for Australian business investors and to find investment because alongside seed capital, they can also receive expertise and contacts from their business angels.

Entrepreneurs – Click here to register and submit your investment pitch
Angel Investors – Click here to register and choose your investment criteria

 

tracking roi conversions social media

Tracking ROI Conversions From Social Media

socialdashboard free trial

 

Likes, shares, comments, clicks…well, any type of social engagement is nice, but it is all too easy to lose sight of what is most important sometimes: sales, and ROI.

We put such a focus on tracking social media metrics  and analytics, trying to get our social content in front of as many peeps as possible, constantly trying to drive traffic and engagement, and while that is all important and has its place in social media marketing, what all of those efforts boil down is what impact are they having are your bottom line, ie how much revenue are they producing. And what and how do we figure that out? By putting conversion tracking measures in place and this is so easy to do with SocialDashboard

Using SocialDashboard, you are able to do that rather easily, and not only track online sales, but also any type of conversion that has a “thank you” page after the conversion itself has taken place, such as newsletter sign-ups, form submissions, offer downloads, e-book or app downloads, and more.

This effectively enables you to measure the actual impact of your social media efforts, so you can tweak and improve as necessary, until they are producing the end result you are hoping to achieve. Here is a guide on how you can go about setting this up within your Social Dashboard.

Step 1: Go to Publishing and click on “Content Performance”

Step 2: Click on the content group(s) you want to assign the conversion tracking to

Jumping ahead a little bit here, but in effect, you will want to select the content group where you will be applying the posts against associated with whatever conversion you’re looking to track. For us, the only conversion we are tracking is our free trial offer, so we have conversion tracking set up for all of our content groups. But you may have a single marketing content group where you’re looking to track newsletter sign-ups or e-book downloads, in which case you would click on that content group. Or if you are an e-commerce company, you may be in a situation like us where you have multiple content groups driving traffic back to your website, in which case you’ll want to repeat these steps for each content group.

Step 3: Scroll down and click on “Setup Conversion Tracking”

This is located on the right hand side of your content group, directly under the “Link Frames” section.

Step 4: Follow the steps in the Conversion Script prompt

This code needs to be placed on the page your leads or customers reach after they have completed whatever conversion you’re looking to track, whether it’s a newsletter sign-up, e-book download, or online purchase. In most cases, you will have a “thank you” page after the conversion has been completed, and this code will be placed on that page. Please forward the code to your webmaster if you do not have access to the code for your website, or if you are unsure were to locate the <body> tags to place the code. If it is not placed in the correct location, SocialDashboard will not be able to track your conversions.

(Optional) Step 5: Click the “Settings” icon in the Earnings Setup section to enter a “Value of Conversion”

If you are an e-commerce company, entering a “Value of Conversion” enables you to keep track of earnings generated from your conversions, separated by content groups, from within SocialDashboard, without you having to do it manually! So not only will you be able to see how many conversions are being generated from your social media efforts, but you will be able to see how much revenue is being generated, as well.

Step 6: Monitor the results of your social media campaigns once the conversion tracking is set up!

Once you have all of the conversion scripts in place and you begin executing your campaigns, if you go to Publishing and click on “Content Performance” you will be able to see clicks, engagement, conversions, and earnings (if you set them up) for all of your content groups.

And then if you click on any of the content groups with a conversion script set up, there will be additional data in the “Conversions” tab, enabling you to see exactly which social media accounts within that content group are producing the conversions, which networks are producing the most conversions, and a geographical breakdown of your conversions. This is extremely powerful data for you to have, especially if you are executing different strategies on different social media networks, as you can then very easily measure the success of each to see which strategy and see which you should be putting more of a focus on.

What next? We’ve put together this short video on how this works 

 

Read More here – Content Groups

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